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Related Pages : NYC Fashion Week
Written by Christopher Box
Published on February 8, 2012
QVC and high fashion are not typically grouped together in the same sentence. Well, as they say, that is so last season. QVC hosted a unique show during NYFW Fall 1012. They invited guests to introduce four new designer collections as well as showcase the talents of celebrity hairstylist Sarah Potempa.
I was there as a brand ambassador of easihair professional. Sarah’s team needed a little bit of hair extension help to achieve the looks for the New York Fashion Week QVC Showcase.
I actually got to get my hands in some hair during model prep. My team member, Jennifer Edwards, and I got to put in lots and lots of easilengths tape hair extensions. They were a hit. (as always)
I have to say that Sarah Potempa has some mad hairdressing skills. I got a chance to chat with her about hair extensions, the joys of entrepreneurship, and her snazzy new hot tools. Oh, you will be seeing them on QVC, trust.
I don’t usually do this, but something in me said, “Get a pic with her!”. So I did. I have a feeling we are going to be seeing a lot more of talented Potempa.
On Friday, February 10, viewers can tune in to QVC at 10 PM (ET) for a live NY Fashion Week broadcast featuring ladylike looks from Cristina Ehrlich and Isaac Mizrahi; styles fit for a global expedition from debut collections created by Fern Mallis and Karen Zambos; and a femme fatale vibe from QVC veteran Marc Bouwer and debut designer Cynthia Vincent. QVC will also offer compelling, behind-the-scenes video of the fashion show and exclusive interviews with the designers about their new QVC collections.
On Saturday, February 11, a second NY Fashion Week show, scheduled to air live at 10 PM (ET), will offer the latest in urban bohemian style with new pieces from Brazilian handbag designer and model, Camila Alves and the QVC premiere of Geren Lockhart, creator of Geren Ford. Couture and contemporary designers Dennis Basso and Mark Zunino will present glamorous pieces, while editorial favorite Lori Goldstein sets out to break all the rules with her eclectic style. Additionally, viewers will see footage that only QVC can offer, including the inspiration behind the new designs and fashion industry veterans discussing the season's biggest trends.
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